By William Arruda
What can personal branders learn from TV advertisements? Take a break and take a peak.
Volkswagen South Africa Memories
I love this ad because: VW is taking one of their most iconic and differentiated offerings and reminding us that they were behind it. The ad tells us to think ‘innovation’ when we think VW because they have been an innovative car company.
This ad and your personal brand: How can you remind your target audience of some of your accomplishments from the past and connect those accomplishments to the value you will deliver today and in the future?