By William Arruda
What can personal branders learn from TV advertisements? Take a break and take a peak.
Virgin Trains – Success Express
I love this commercial because: We are all routing for Ed. We know exactly how he feels. I am always on trains and in planes working on presentations, so I am right there with Ed! This ad tells me that Virgin ‘gets it.’ They understand my world.
This ad and YOUR personal brand: Can you express what makes you valuable to others through empathy? Do you have a clear understanding of what issues your target audience faces and what motivates them?