Commercial Break – Sussex Safer Roads: “Embrace Life/Always Wear Your Seatbelt”

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Commercial Break
By William Arruda

What can personal branders learn from TV advertisements? Take a break and take a peak.

Sussex Safer Roads: “Embrace Life/Always Wear Your Seatbelt”



I love this commercial because:
It is so simple yet so powerful. It uses emotion to make such an important message. No script. No special effects. Nothing you couldn’t recreate in your own living room.

This ad and YOUR personal brand: Marketing yourself does not have to be complicated. Sometimes the best message is delivered in a simple yet provocative way. Are you connecting with your clients on an emotional level?

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