By William Arruda
What can personal branders learn from TV advertisements? Take a break and take a peak.
Method: Shiny Suds
I love this commercial because: Just when you think the ad is over, it comes back and surprises you. It also takes a competitor’s ad idea (scrubbing bubbles) and uses it against them.
This ad and YOUR personal brand: Think about what makes your offering better than the offerings of your peers or competitors and highlight it in all your marketing. You don’t need to make a direct attack on your competition, but you can highlight what makes you/your offering better.