Commercial Break: Method: Shiny Suds

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Commercial Break
By William Arruda

What can personal branders learn from TV advertisements? Take a break and take a peak.

Method: Shiny Suds

I love this commercial because: Just when you think the ad is over, it comes back and surprises you. It also takes a competitor’s ad idea (scrubbing bubbles) and uses it against them.

This ad and YOUR personal brand: Think about what makes your offering better than the offerings of your peers or competitors and highlight it in all your marketing. You don’t need to make a direct attack on your competition, but you can highlight what makes you/your offering better.

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