Commercial Break: IKEA: Play Fight


Commercial Break
By William Arruda
What can personal branders learn from TV advertisements? Take a break and take a peak.

IKEA: Play Fight

I love this ad because: We can all relate to play fighting and through this common experience, they showcase so many of IKEA’s products without making it a blatant sales pitch. I also love the tagline: Happy Inside.

This ad and your personal brand:
If you have multiple offerings, how can you connect them to tell a compelling story and showcase more than one product at a time? How can you get your target audience to understand all the dimensions of your brand?


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