The Leading Personal Branding Program from the Global Leader in Personal Branding

Personal branding is the future of career management. With Reach, the future is now!
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Learn everything you want to know about personal branding certification by listening to the recording of this informational call with William Arruda :

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The Reach Personal Branding methodology is a comprehensive, three-step process for uncovering, communicating and nurturing your personal brand. It is the result of 20 years’ corporate branding expertise applied to the new world of work and the current challenges faced by entrepreneurs, small business owners, executives, professionals and job seekers. Developed by William Arruda and proven with thousands of clients and participants, this methodology is the future of career management and is essential to expanding professional and personal success.

At the request of participants in our seminars and workshops, over six years ago we decided to certify career coaches, HR executives, etc. in using the Reach methodology. Now, with over 500 certified personal branding strategists in 30 countries, our goal is to help highly successful professionals increase their success by providing comprehensive training and tools throughout the certification process. This will ensure that strategists are well-prepared to incorporate the Reach personal branding methodology while ensuring that the high-quality brand image that Reach has worked to obtain continues to grow through association with like-minded coaches and career professionals. In 2009, this program was approved by ICF for 50 CCE units.

“I am a big fan of the Reach personal branding process. I gained a lot of personal insight and have a much greater focus for my business after having gone through the process. Working with William on my personal brand has given me all the tools I need to ensure that my business is a success while simultaneously ensuring that I enjoy every minute of it!”

Samantha Collins, Founder and Managing Director, Aspire Coaching and Training and samanthacollins.com and one of the UK’s Top Ten Coaches

The Certification Program Details

This program was designed for executive and leadership coaches, career counselors, small business coaches, executive recruiters, resume writers, image consultants, HR executives and outplacement experts to give them the newest tools and latest thinking in career success so that they can provide highly differentiated and effective career management offerings to their clients.

The Reach personal branding certification program gives you all the tools you need to build your practice and expand your success. You benefit in two ways:

1. You augment your current offerings with comprehensive personal branding services. This enables you to provide greater support to existing clients while increasing your client base. For career coaches and any professional working with executives or entrepreneurs on career issues, this is a must have. And once certified, you benefit from Reach’s extensive marketing efforts.
2. You learn how to apply the principles of personal branding to your own practice so that you stand out among the ever-increasing number of coaches and career management professionals. This enables you differentiate your practice and greatly expand your success.

“Thank you for the opportunity of being amongst the first to experience and complete the Reach Personal Branding Certification. Your commitment to our complete satisfaction and understanding made this a fantastic experience. From my first exposure to your brand to the last, you have been genuine, passionate and committed with a focus on the greater picture. Taking the plunge with a coach several thousand miles away did not seem as crazy as many would think and you have repaid my faith and intuition back 100 times!”

Paul Copcutt, Reach Certified Personal Brand Strategist

This Program Includes:

Training and Tools: A comprehensive set of tools to make you a personal branding expert so that you can support your clients in achieving career success. These tools include:

• 15 hours of interactive tele-class training with just 8-20 participants in each program
• Unlimited use with individual clients*
• Access to a private web-page with all materials you’ll need for the program and client delivery
• Career Distinction: Stand Out by Building Your Brand (published by Wiley – client guide that comes with the 360Reach assessment)
• Testimonials of people who have been through the Reach process
• Certification in 360°Reach, the web-based assessment for obtaining external brand feedback
• Lifetime membership in the Reach Branding Club
• Membership in our active global community of Certified Personal Branding Strategists
• Invitations to periodic, complimentary mentoring sessions
• Upcoming training dates

Practice Building: Benefit from all Reach marketing efforts. Reach has built a reputation as the global leader in personal branding. With our consistent media attention and high volume web traffic, we can drive business for you.

“Out of all the professional and personal growth programs I’ve done, Reach is the most generous and genuine company in helping you become successful. When I receive e-mails from Reach, most of the time it’s info-based. [With] most other companies, just about all the e-mails I receive are about new ways I can spend more money.”

Erin Yoshimura, Founder empowerful.com

The practice building component of this certification program includes:

• Mention in the Reach personal branding newsletter (subscription base 45,000 and growing)
• Opportunity to sell Reach Branding Club e-learning programs
• 360°Reach registrations for your clients – deeply discounted
• Referrals Program (referrals from Reach to you)
• 15% payback for referrals to Reach (for clients you refer to Reach)
• 30% off regular pricing for personal branding coaching from Reach to support your efforts
• Reach Brand Strategist Certification Logos to use on your website and marketing materials
• Benefit from Reach marketing activities including book promotions, website SEO, advertising, monthly teleseminars, speaking engagements, articles and newsletters that will drive awareness of Reach Certified Strategists

*Not for use with groups, at events, seminars, teleclasses, web-based training or other forms of training. This certification is for use with individual clients only. You will have the opportunity to upgrade your certification to our Masters Program for use with groups. For more information, email kirsten@kirstendixson.com. In addition, this is a per-person certification. If you would like to certify a number of people or your entire organization, please contact Kirsten Dixson, our Programs Facilitator (kirsten@kirstendixson.com or +1 212 537 9120 ext. 3) for group pricing.

Reach Personal Branding Certification

Upcoming courses and registration

Questions:  Contact Kirsten Dixson, Certification Programs Facilitator (kirsten@kirstendixson.com or +1 212 537 9120 ext. 3) with questions or schedule appointment.

“I want to thank you for the way my business has evolved since working with you. It has truly been a catalyst for the interesting things I’m involved in. I don’t spend any money on marketing anymore, but I have as many on-brand clients as I can handle. I have an almost perfect close rate with my target clients. You probably aren’t aware of the positive impacts your training has had – the waves rippling out from your creative work with personal branding . I credit [your program] with incubating my latent interests and helping me realize them. I want you to know what a difference you have made to the direction of my business, my success, my fulfillment and my ongoing excitement about new directions.”

Jean Cummings, Reach Certified Personal Brand Strategist

> Not quite ready to invest in the full program? Get started with the 360Reach Personal Brand Assessment Certification

> Learn about all the certification programs for coaches at CertifiedCareerCoaches.com