Reputation Management Has Moved Online

Whether your clients are looking for a job, seeking to advance inside their company or hoping to build their business, their online identity will surely impact their success. Supporting clients with career assessments, resumes and career or business coaching is no longer enough to ensure they achieve their goals. Today, 80 million people are googled each day. And people who matter are making decisions about them based on what Google reveals. Managing your virtual reputation is no longer a nice-to-have, it’s an essential element of career and business success.

Why Get Certified in Online ID Development?

To demonstrate your personal brand attribute of ‘innovative’ and provide a complete career-management or business coaching solution for your clients, you must offer online identity consulting. In addition, prospective clients are Googling YOU and deciding whether or not they want to work with you. Are you happy with your own online identity? Does it accurately communicate the value you deliver to your clients? (You can assess your online profile with our Online ID Calculator™ to evaluate your online ID). Online ID certification ensures that you have the skills to support your clients and that your virtual brand is helping you reach your goals too.

All You Need to Know and Only What You Need to Know

There’s a lot of buzz about online ID and social media and a lot of confusing messages. So, how get the information you need so you can maximize the opportunities that Web 2.0 offers your clients? With the Reach Online ID Certification Program.

The Reach Online ID Certification Program makes it easy for you to make sense of social media and use the web to help your clients increase their success and reach their goals. It gives you the opportunity to take action and differentiate yourself from other business coaches, resume writers, outplacement executives and career management consultants. And it enables you to expand your offerings and increase your revenue.

Learn from the Leaders

The online identity certification program (developed in 2007) is delivered by Online ID pioneer Kirsten Dixson and William Arruda, the founder and President of Reach Personal Branding. It was designed to cut through the clutter and provide you with the information you need to be a credible and valuable resource for your clients. In going through the program, you build your brand online. This helps you understand the essential techniques while enabling you to improve your own reputation. You build your knowledge and confidence while you build your brand on the World Wide Web.

Because a truly effective online identity campaign is based on first uncovering one’s authentic personal brand, this program is best taken following Reach’s Personal Branding Certification Program.

In the certification program you will learn how to:

• Analyze your client’s baseline online identity and determine where they are on the digital scale
• Determine the volume, relevance, purity and diversity of your clients’ online reputation
• Use personal branding to develop stand out websites and blogs
• Use our Content, Distribution, Promotion model with clients
• Identify the ideal set of Web 2.0 tools for your clients based on their individual goals
• Plan content and information architecture
• Develop a design brief and collaborate with professional designers and programmers
• Write copy for the social media sites
• Leverage custom web design to develop a suite of brand identity materials
• Package and sell online identity offerings to increase your revenue
• Implement the critical basics of search-engine optimization and marketing
• Choose and register the right domain name
• Work with clients who have digital dirt (unflattering and/or irrelevant information about them on the web)
• Help clients who have common names
• Effectively utilize/integrate LinkedIn, Facebook, Twitter and other important Web 2.0 tools

This course will be offered as On Demand Training beginning in late Fall which will allow you to go through the material at your own pace.  To ensure that you stay one step ahead of what’s happening in the world of Online ID, you will also participate in an annual re-certification program (just $97 to attend a live webinar).

Those who complete this program and demonstrate that they understand how to create a stellar, on-brand web presence, get access to:

• Listing on the Online ID Calculator website
• Sample agreements and proposals to use with clients
• The option to purchase our online identity keynote presentation at 50% off
• The opportunity to partner with other Reach Online Identity Certified providers (including designers and programmers) who can manage parts of the projects that you prefer to outsource

Invest in Our Next Program

The program investment is only $797.00. If you’re already a Reach-Certified Personal Brand Strategist, you can become Online ID certified for just $497.00.

Online ID Certification Program – On Demand Training

• On-Demand Training – Available Fall 2011 | Register
  This will be relaunched as an on-demand training program in the late fall. You may register now to get access to the recordings and materials from the most recent program, and you will also get access to the new on-demand program upon launch.

Online ID Re-Certification Programs (this program is for those who are already Online ID Certified)

• Re-certification for participants of March 2010 Training
  Monday, Mar 28, 2011 | 12:00 – 1:30 p.m. ET | Register
• Re-certification for participants of November 2010 Training
  Wednesday, Nov 9, 2011 | 1:00 – 3:30 p.m. ET | Register

All calls will be recorded.

Register now.

Contact Kirsten Dixson at kirsten@kirstendixson.com or +1 212 537 9120 ext. 3 with any questions.

We look forward to meeting you in the next session of the Online ID Certification.