Supporting clients with career assessments, resumes, cover letters and interviewing techniques is no longer enough to ensure they get the interviews and jobs they want. Today, candidates are Googled as part of the hiring process, and hiring managers and executive recruiters will make decisions about them based on what Google reveals.

To demonstrate your forward-thinking and provide a complete career-management solution for your clients, you must offer online identity consulting.

In addition, prospective clients are Googling YOU and deciding whether or not they want to work with you. Are you happy with your own online identity so that you may credibly help others with theirs? You can assess your online profile with our Online ID Calculator™.

To support pioneering career management professionals, we developed the world’s first Online ID Certification Program in 2007. The response has been phenomenal, and it’s great to see that so many career experts understand that online identity is now a critical competency in our profession.

Many people are talking about online identity. Now, you have the opportunity to take action and differentiate yourself from other coaches, resume writers, outplacement executives and career management consultants–while increasing your income. And, don’t worry, you don’t have to be a programmer to be effective. Although, some providers who complete this program do build websites and blogs for their clients, others never intend to directly offer these services. Many enroll to gain a better understanding of how to talk with their clients about online reputation management and partner with colleagues for the “hands-on” work.

The online identity certification program was conceived by Kirsten Dixson, who is often credited for defining the gold-standard in Web portfolios and blogs to clearly express people’s personal brands. Because a truly effective online identity campaign is based on first uncovering one’s authentic personal brand and this program is best taken following Reach’s Personal Branding Certification Program, Kirsten teamed with William Arruda and Reach to develop and deliver this one-of-a-kind program.

In the five-week program you will learn how to:

• Analyze your client’s baseline online identity and determine where they are on the digital scale
• Use personal branding to develop stand out websites and blogs
• Determine who should have a website or blog or both
• Plan content and information architecture
• Develop a design brief and collaborate with professional designers
• Set up and custom brand a TypePad blog
• Partner with top-notch designers and programmers
• Write copy for the web
• Leverage custom web design to develop a suite of brand identity materials
• Package and sell online identity offerings to increase your revenue
• Use Basecamp to seamlessly manage these projects
• Help your clients extend their brands online beyond their primary site
• Implement the critical basics of search-engine optimization and marketing
• Choose and register the right domain name
• Handle hosting and maintenance
• Work with clients who have digital dirt (unflattering information about them on the web)
• Effectively utilize LinkedIn, Facebook and Twitter

Since you are Googled every day as prospective clients and partners evaluate you, you will work on your own online ID as you progress through the program. Live training sessions will be conducted via webinar with audio on our telephone conference line. Can’t attend the live calls? You can access everything that you need to follow the program at your own pace or to review content in the future in our private program blog.

To ensure that you stay one step ahead of what’s happening in the world of Online ID, you will also participate in an annual re-certification program (just $97 to attend a live webinar). Those who become online identity certified will have their first independent project reviewed by us. We will provide a written assessment of what was done well and where there are opportunities for improvement. It is expected that recommendations will be implemented.

Those who complete this program and demonstrate that they understand how to create a stellar, on-brand web presence, will get access to:

• Listing on the Online ID Calculator website
• Sample agreements and proposals
• The option to purchase our online identity keynote presentation at 50% off
• The opportunity to partner with other Reach Online Identity Certified providers (including designers and programmers) who can manage parts of the projects that you prefer to outsource

The regular price of this program is $797. Reach-Certified Personal Brand Strategists get it for just $497.

This is the last time this program will be offered live before it is re-invented as an on-demand program.

5 Mondays from 12 to 1:15 PM Eastern Time

• March 1, 2010
• March 8, 2010
• March 15, 2010
• March 22, 2010
• March 29, 2010

All calls will be recorded.

Register now.

Contact Kirsten Dixson at kirsten@kirstendixson.com or +1 212 537 9120 ext. 3 with any questions.