4 Register: Certified Personal Brand Strategist Training

Certified Personal Brand Strategist Course Offerings

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Training Calendar

  • September 2016 – Registration details are below

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Brief Course Description

The Reach Personal Branding methodology is a comprehensive, three-step process for uncovering, communicating and nurturing your personal brand. It is the result of 20 years’ corporate branding expertise applied to the new world of work and the current challenges faced by entrepreneurs, small business owners, executives, professionals and job seekers. Developed by William Arruda and proven with thousands of clients and participants, this methodology is the future of career management and is essential to expanding professional and personal success. You will be earning 2 Certifications in this course — 360Reach Certified Analyst and Certified Personal Brand Strategist. This certification requires an annual re-certification to remain in good standing. The annual re-certification fee includes special training with William Arruda, access to the latest industry updates, resources and other tools to use with your clients. This course has been approved for 11 (eleven) ICF CCEUs.

  • Regular Price: $2,997.00 plus annual re-certification fee of $397.00
  • Early Bird Price: $2,497.00 plus annual re-certification fee of $397.00


Our Upcoming Courses

We are delighted to inform you that if you decide to enroll in this course, Certified Personal Brand Strategist program (CPBS), within one year of receiving your 360Reach certification, Reach will reduce the cost of that program by $497 (the normal fee for the 360Reach training). If you’re already a 360Reach Certified Analyst, please use the special links below which account for this reduction. Remember, you must have an official Reach Certification Letter for the 360Reach Analyst course to use the reduced price links below.

Course Registration Options
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Certified Personal Brand Strategist (CPBS) Training – September 2016:
Meets 11:00 am – 12:00 pm Eastern-US-New York City time
This course requires pre-work to be completed prior to the first live session. It includes eleven (11), one-hour live webinar sessions. Live attendance is required to receive ICF CCEUs. This course is approved for 11 ICF CCEUs. Two (2) required Learning Confirmations (quizzes) must be completed by no later than Tuesday, October 11, 2016 (for 360Reach) and Tuesday, December 13, 2016 (for CPBS).

As part of your CPBS training, you receive:

  • 3 certifications: Certified Personal Brand Strategist Training, 360Reach Certified Analyst Training, and Social Branding Certified Analyst Training
  • 9 one-hour sessions: 5 with your facilitator and Reach-Certified Master Strategist Susan Chritton, 3 with guest facilitators, and 1 session with William Arruda! Note: 360Reach Certified Analyst training is integrated within the timeframe of this course and includes 2 additional instructional hours for a total of 11 hours
  • Access to a private CPBS Learning Environment for the duration of your certification period (annual renewal required to remain CPBS certified and to maintain access)
  • Comprehensive course materials and workbooks, including additional webinars featuring coaching from William Arruda
  • An opportunity to partner with another course participant to support each other throughout the course
  • Complimentary membership in our private Reach Certification Community LinkedIn Group
  • 11 ICF CCEUs for members of the International Coach Federation (2 for 360Reach course and 9 for CPBS course: 11 total ICF CCEUs)
  • Complimentary personal access to our full Reach Personal Brand on Demand Coaching Program (10 modules)
  • Learning Confirmation (quiz) to test your understanding of the course material
  • A PDF Certificate and a logo for your website
  • Designation as a Reach Certified Personal Brand Strategist
  • Discounts on purchases of 360Reach Surveys and the Personal Brand on Demand Program for your clients
  • Bonus: Complimentary Branded.me Pro-Account at no cost as long as you remain a Certified Personal Brand Strategist

*Note: There is an annual re-certification fee for the CPBS, but not for the 360Reach Certified Analyst portion of the training.

  • You receive everything included in the 360Reach Certified Analyst program – click for details
  • You receive everything included in the Social Branding Certified Analyst program (we enroll you in the next available session) – click for details

CPBS Training Dates:

The program runs from Tuesday, August 30, 2016 through Tuesday, November 29, 2016. The course starts on Tuesday, August 30, 2016 with pre-work to be completed (no class meeting that day) before the first webinar. The date of the first webinar is Tuesday, September 6, 2016 (see schedule below). See the refund policy below.

  • Required Pre-work to be completed in advance of first live webinar.
  • Live Webinar Dates: See schedule below.
  • Meeting Time: 11:00 am – 12:00 pm Eastern-US-New York City time – Visit http://www.timeanddate.com/ to determine your local time equivalent.
  • Via: Webinar (you must be able to logon to Webex via a web browser).
  • Facilitator: Susan Chritton, a Reach-Certified Personal Branding Master Strategist.
  • Early Bird Registration ends Friday, August 12, 2016.
  • Course Registration closes Friday, August 26, 2016.
  • Course begins on Tuesday, August 30, 2016 (complete pre-work/no class today).
  • Attend first day of course on Tuesday, September 6, 2016 via webinar.
  • Questions? Email Reach Support at support@reachcc.com

Course Schedule – September 2016 – All sessions are Live Webinars

  • Session 1: September 6, 2016 – 360Reach Webinar #1
  • Session 2: September 13, 2016 – CPBS #1 – Orientation
  • Session 3: September 20, 2016 – CPBS #2 – VPs and Goals
  • Session 4: September 27, 2016 – 360Reach Webinar #2 (CPBS#3)
  • Break: No session on October 4, 2016
  • Break: No session on October 11, 2016
  • Session 5: October 18, 2016 – CPBS #4 – Context, Targeting and Differentiation
  • Session 6: October 25, 2016 – CPBS #5 – Express (Guest Expert)
  • Session 7: November 1, 2016 – CPBS #6 – 3C’s and Communication Plan
  • Session 8: November 8, 2016 – CPBS #7 – Brand Bio and LinkedIn Profile (Guest Expert)
  • Session 9: November 15, 2016 – CPBS #8 – Brand Identity and Brand Environment
  • Session 10: November 22, 2016 – CPBS #9 – Video (Guest Expert)
  • Session 11: November 29, 2016 – CPBS #10 – Practice Building with William Arruda

Register for CPBS Training
Early Bird Registration Rates: Save $500 when you register on or BEFORE, Friday, August 26, 2016:

  • Early Bird – Single Payment: $2,497.00 USD Buy Now
  • Early Bird – Multi Payment (3 payments billed every 30 days after first payment): $882.33 each USD Buy Now
  • Early Bird and you are already a 360Reach Certified Analyst – Single Payment : $1,997.00 USD Buy Now
  • Early Bird and you are already a 360Reach Certified Analyst – Multi payment (3 payments billed every 30 days after first payment): $715.67 each USD Buy Now

Regular Registration Rates: Use one of these links to register after Friday, August 26, 2016 and before September 2, 2016:

  • Regular – Single Payment: $2,997.00 USD Buy Now
  • Regular – Multi Payment (3 payments billed every 30 days after first payment): $1,049.00 USD each Buy Now
  • Regular and you are already a 360Reach Certified Analyst – Single Payment: $2,497.00 USD Buy Now
  • Regular and you are already a 360Reach Certified Analyst – Multi payment (3 payments billed every 30 days after first payment): $882.33 each USD Buy Now

Note: Reach charges a late fee of $75.00 for enrollments processed after registration closes. Registration is not guaranteed and will granted based on space-available and permission from the instructor. http://www.reacchpersonalbranding.com/fees Contact support@reachcc.com for assistance.


THE FINE PRINT

Please read all the information below to ensure you understand our policies related to payments, refunds, certification requirements, deadlines, etc. prior to registration. If you have questions, please contact support@reachcc.com.

Learning Confirmation Requirement

A Learning Confirmations (certification quizzes) must be completed by the deadline shown below. Late fees apply for Learning Confirmations submitted after this time. Information regarding the late fees is available here: http://360rea.ch/reachfees.

  • May 2016 Course – 360Reach portion of the course: Learning Confirmation must be completed by Tuesday, June 7, 2016.
  • May 2016 Course – CPBS portion of the course: Learning Confirmation must be completed by Tuesday, August 9, 2016.
  • September 2016 Course – 360Reach portion of the course: Learning Confirmation must be completed by Tuesday, October 11, 2016.
  • September 2016 Course – CPBS portion of the course: Learning Confirmation must be completed by Tuesday, December 13, 2016.

If your schedule is such that it doesn’t allow you to complete the course requirements, consider enrolling in a future session. It should only take a few hours to complete the requirements if you completed all the coursework as assigned. Please note: If you cannot complete the certification by the deadline, we assess a Late Certification fee. Reach Fee information: http://360rea.ch/reachfees

ICF CCEUs

If you wish to be granted ICF CCEUs for this course, you must submit this request in writing after you register and PRIOR to the start of the course. Please send an email to support@reachcc.com. Please let them know which class you signed up for and that you are seeking ICF CCEUs. You must attend all class meetings live or we cannot provide you with CCEUs. This course has been approved for eleven (11) ICF CCEUs.

Enrollment Policy

Important: This course REQUIRES live attendance to receive ICF CCEUs. If you cannot meet at the dates and times listed above, please consider enrolling in a future session when you can attend live. If you are not interested in receiving ICF CCEUs, then this is not an issue for you. To learn more about the ICF, click here.

Payment Policy

Payment may be made via credit card (Visa, Mastercard, American Express), check, or wire transfer. We are unable to accept any other payments options. All multi payment plans are billed to your valid credit card every 30 days after your first payment. Issues will with any payments billing properly will be assessed additional fees. Please see the Reach Fee Policy: http://360rea.ch/reachfees .

The final day payment can be made via credit card:

  • September 2016 – Friday, August 26, 2016

If you wish to wire funds or pay by check, the wire or check must be received by no later than:

  • September 2016 – Friday, August 19, 2016

If you miss the deadline, you’ll need to attend a future session of the course. Click the registration link above to pay by credit card or follow the wire transfer/check instructions below to register by alternative means.

Wire Transfers / Payment by Check

If you wish to enroll in a Reach course, the wire transfer (or check) must be RECEIVED by Reach by no later than the date(s) shown above. There is a wire transfer fee of $175.00 per course, in addition to the course fee, and it is non-refundable. There is no fee for sending a manual check, however we do assess a $175.00 fee for NSF (insufficient funds) checks.

Please follow these instructions to pay by wire:

1. First, visit this page and pay the wire transfer fee: http://360rea.ch/reachfees

2. Second, email Support at support@reachcc.com and provide this information:

— Your full name and mailing address (and company name) – we need this information to prepare and invoice for you.
— the name of the course you’re enrolling in
— the session you’re enrolling in (list dates and times)
— the name of the financial institution from which we’ll receive the wire
— the date when we’ll receive it. Please see the note above. Wires must arrive in our bank by no later than the dates shown above. This means you must have your bank transfer it at least 5 days prior to that date. Also, please allow us at least 2 business days to prepare an invoice for you that includes detailed instructions on how to wire the money to Reach.

Please follow these instructions to pay by check:

1. First, make check payable to Reach

2. Second, mail check to

William Arruda / Reach
1400 Lincoln Road, Suite 604
Miami Beach, FL 33139
USA

3. If you need us to send you an invoice for your company to pay, please send a single email to support@reachcc.com that includes the following information:

— Your full name and mailing address (and company name) – we need this information to prepare and invoice for you.
— the name of the course you’re enrolling in
— the session you’re enrolling in (list dates and times)

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Refund Policy

Certified Personal Brand Strategist Training

Refunds 100% Refund 50% Refund
Details 100% Refund less $150
admin fee & wire transfer fee (request refund on or before
class start date)
50% Refund less $150
admin fee & wire transfer fee (request refund on or before
first webinar)
Sep 2016
CPBS
Request refund on or
before Tues, August 30,
2016 (program start date)
Request refund on or
before Tues, Sept 6,
2016 (first webinar)

 

Please email support@reachcc.com to request a refund. Please provide your full name, email address you used for registration, the name of the course you registered for, and the date you registered. You can find this information on the receipt you received when you registered.

  • If you request a refund on or before the program start date (see table above), you’ll receive a 100% refund less a $150.00 administrative fee. If you paid via wire transfer, the additional wire transfer fee of $175.00 is also non-refundable. Please allow up to 2 weeks for funds to be wire transferred back to you.
  • If you request a refund the day after the program starts and on or before the first webinar, you’ll receive a refund of 50% of funds paid, less a $150.00 administrative fee. If you paid via wire transfer, the additional wire transfer fee of $175.00 is also non-refundable. Please allow up to 2 weeks for funds to be wire transferred back to you.
  • There are no refunds for the course after the first webinar.
  • To review or remit Reach Fees, please visit http://360rea.ch/reachfees
  • Questions? Contact Reach support at support@reachcc.com.

Advanced Training and Certification Programs

For Current Reach Certified Strategists Only

360Reach for Groups Training

This training focuses on how to deliver workshops to groups of individuals who are using 360Reach for themselves as opposed to being part of a team (see our training 360Reach for Teams below). Each individual receives a 360Reach Enterprise version password for him/herself. William Arruda now offers this training as a self-study course so you can help people make the most of their individual 360Reach assessment as part of a group workshop. This is not 360Reach for Teams. Self-study course. Requires annual renewal. Pre-requisite: Must be a 360Reach Certified Analyst. Contact us at support@reachcc.com to register.


Keynote Certification Program

This program is designed to give you all you need to know to be able to deliver 1 to 2 hour personal branding keynote presentations (for fee or as marketing) using the Reach personal branding materials. Materials include: Pre-work, MS Powerpoint and Apple Keynote presentations (over 60 slides) with speaker notes, training recording, rights to use the materials provided, updates for one year from delivery, Keynote certification logo, listing on our site, http://reachpersonalbranding.com, inclusion in the Reach Personal Branding Speaker’s Bureau, referral of keynote speaking opportunities. Requires annual certification renewal fee. Pre-requisite: Must be a Certified Personal Brand Strategist. This program runs once per year in December. Contact us at support@reachcc.com to register.


Masters Certification Program

The Master program provides you with intensive training in the Reach materials focused on delivering interactive workshops (from half-day to 2-day). This Certification training will be conducted in-person for two full days. Requires annual certification renewal. Pre-requisite: Must be a Certified Personal Brand Strategist and Certified to deliver Keynote. This program runs once per year in December. Contact us at support@reachcc.com to register.

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