Career REinvention – Dream BIG!: Top 10 Tips for a Branded Resume – Part 2

Susan Guarneri_0634Career REinvention – Dream BIG!
By Susan Guarneri
Looking for your dream job? Ready to try something new? Helpful tips and tools to move you from one career to another.

Top 10 Tips for a Branded Resume – Part 2

One of the most effective strategies to ensure your resume will gain positive traction and generate an interview is a Stand-Out Branded Resume. Part 1 of this 2-part branded resume series explored 5 ways to begin your resume make-over.

Here are the 5 remaining tips to give your resume that added professional polish and branding pizzaz:

  • Relevant Keywords
  • Keywords are essential to your resume being ‘found’ by resume-screening software in an ATS database. They also telegraph to an employer that you have a Career Focus (job function + industry) that is well-suited to you and your brand strengths. Finding relevant keywords is easy. But how to use those keywords properly in your resume is another matter entirely. Above all, do not keyword-stuff your resume!

  • Power-packed Accomplishments
  • Your job duties and responsibilities are not accomplishments. Accomplishments are the end result of those job duties. Branded accomplishments demonstrate HOW you got those results because of WHO you are (top brand attributes) and WHAT you do (top skills and strengths). Be sure to include quantifiers ($, %, numbers) for added power. For example: Increased productivity of junior engineers by 55% in one year by focusing on team cohesiveness and shared learning in a fun, client-committed environment.

  • Big-Picture Value
  • What is your brand’s big promise of value? Review your accomplishments over the past 10 years and look for themes. Was cost-cutting and doing more with less (lean resources) your claim to fame? Or was it creating gold-standard customer experiences that grew client retention and repeat business to record levels? What is that ONE thing that is your Value-Added tipping point?

  • Over-the-top Extras
  • These are the ‘icing-on-the-cake’ extras that embody your personal brand and score big because of the added impact they make. Be sure they are relevant to the job function, industry, and company. For example, if you are applying to a global company renowned as a pioneer in the financial-services technology industry, you may want to emphasize your multi-cultural experience, international internships, proficiency in languages, early adoption of technology in your previous jobs, and leadership in international groups on LinkedIn.

  • Branded Appearance
  • Human beings respond to visual stimuli; consequently, your branded resume needs to have visual appeal. One element of visual appeal is your brand color. Use color on your resume either generously or sparingly depending on the industry and company. But use it! Also consider font types, resume layouts, interactive features, and even methods of delivery that are in sync with your brand. For example: view these 10 digital resumes that went viral!

Your resume is marketing You, Inc. It must prompt your target audience to immediately want to pick up the phone and arrange an interview with you. Anything less is a ho-hum moment for hiring managers and recruiters who read hundreds of resumes daily.

Will you take the Stand-Out Branded Resume challenge and revamp your resume? If your current resume is not working for you, what have you got to lose?

Susan Guarneri, Career Assessment Goddess and Reach Master Branding Strategist, can guide you to your best-fit career options and help you land your DREAM Job.


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