By Susan Guarneri
Looking for your dream job? Ready to try something new? Helpful tips and tools to move you from one career to another.
Networking Online and Your Personal Brand – Part 1
Social media networking has gained ever-increasing importance for job search and career success. For example, the Jobvite 2012 Social Recruiting Survey (July 2012) revealed that 92% of employers in 2012 used social media networks in recruiting, with LinkedIn topping the list of most-used sites.
In addition, the Jobvite 2012 survey indicated that one out of every seven people referred by someone in their networks had been hired. In contrast, only 1 out of 100 candidates who were not referred had been hired. Those are impressive statistics that support the use of online networking in your job search.
So how does social networking intersect with personal branding?
- Profiles. Each of the top social networking sites, such as LinkedIn, Facebook, Twitter, Pinterest, and Instagram, require that you create a user profile. What clear statement (your personal brand value proposition) do you want to convey about yourself in those profiles? What will distinguish you from other similarly well-qualified candidates?
- Messages. Whether composing a post or tweet, re-tweeting, or re-pinning an image or an infographic that you find online, you are establishing and nurturing your personal brand statement within your public and social networks. Are your messages consistent and relevant to your job search goals? Or are you spinning off in multiple directions at once?
- Multi-media. More employers than ever before are using social media as a key recruitment tactic. Images and videos, distributed via your social networks, can be powerful tools in terms of attracting and keeping the interest of employers and recruiters. How can you distinguish yourself from other similarly qualified job candidates to be memorable? Are your multi-media consistent with your personal brand?
- Connections. Building your social networks requires more than simply connecting to people you already know (first-level connections). Look beyond those folks to the people they have in their networks (second-level connections), as well as third-level connections. Who do you need to establish relationships with – in what industries, companies, and organizations – in order to get the referrals you need for your jobs of choice? What will those connections imply about your personal brand?
- Frequency. Sporadic social networking efforts will not keep you on employers’ and recruiters’ radar screens. Gaining and keeping high visibility for your personal brand requires a strategy of frequent social media activity. It really can be done in as little as 9 minutes a day! When will you create your social networking plan? What will you do to hold yourself accountable to that plan?
Susan Guarneri, Career Assessment Goddess and Reach Master Branding Strategist, can guide you to your best-fit career options and help you land your DREAM Job.