By Randi Bussin
Looking for your dream job? Ready to try something new? Helpful tips and tools to move you from one career to another.
Strategies & Techniques for Career Reinvention:
One of the biggest challenges for career reinventors (after you have figured out what you want to do) is how to present and market yourself. Here are some tips to pave the way:
TIP ONE: Perception Drives Reality
Before writing a reinvention résumé, think about where you are going and how you want to be perceived by a prospective employer. Get a handle on the positions and industries you are targeting. This gives your résumé a focus and theme, which will dictate what information you include, how, and where.
TIP TWO: Do Your Homework
Do your homework before writing. This means doing your research, online and offline, about the industry, the company and the potential hiring manager so you understand—and can reflect—the skills and competencies of their most attractive candidates. In addition, you will need to know the “lingo” of your new field.
TIP THREE: Include the Right Keywords
Keywords are very important in résumé writing since they are the foundation for how hiring managers search for and identify candidates in résumé databases.
Be sure that your résumé is sprinkled with the keywords that are relevant to your career goals and how you want to be perceived. Keywords should be included in the Summary or Profile section at the beginning of the résumé. You also can include them in a bulleted format in a separate section titled Core Competencies or Professional Qualifications
TIP FOUR: Showcase Achievements
Populating your resume with strong achievements and success stories is the key to resume writing. This can be easier when moving between similar roles; however, when writing a reinvention résumé, you have a much harder job. You’ll need to:
- Come up with career achievements or career success stories, in general AND THEN
- Translate these success stories into a language that a hiring manager in a new field can understand.
TIP FIVE: Include all Relevant Information
When writing a résumé for a career reinvention, do not discount previous or older experience, community service, or volunteer roles. Look at everything in your life and professional experiences to demonstrate those aspects or yourself that you want to showcase.
Randi Bussin, a Career Reinvention strategist, guides executives and business owners towards a renewed sense of direction, an actionable career reinvention and personal branding plan.