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Thursday, August 23, 2012
Wheaties. Nike. Dell.
All of these brands are leaders in their respective industries and all have a common denominator – a winning slogan. In fact, I bet you could finish each of these sentences:
- Wheaties – “Breakfast of ______.”
- Nike – “Just __ __.”
- Dell – “Easy as _____.”
A remarkable slogan contains two key elements – authenticity and distinctiveness. They cultivate trust while establishing exclusivity. These pivotal elements are also found in proven leadership philosophies from around the world. Developing a leadership philosophy and effectively communicating that philosophy is essential to fulfilling your potential as a leader.
To many, leadership seems complicated. With competing philosophies and methods, as well as a rapidly changing workplace, is it even possible to clearly, succinctly, and simply convey your personal approach to leading others? The answer is YES! And we know just the guy to introduce you to.
Distinguished author Mike Figliuolo, is our guest expert for the August 23, 2012 Reach Personal Branding Interview at noon EST. Mike will discuss his book, One Piece of Paper – The Simple Approach to Powerful Leadership, in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding. One Piece of Paper provides an authentic, accessible model for you to clearly convey your leadership philosophy to others. Mike guides you through a simple approach for creating, articulating, and living your personal leadership philosophy — one that can be shared on a single piece of paper.
In this interview, which will be recorded, you will learn:
- What a leadership philosophy is and why it’s important
- What the four aspects of leadership are
- How to make your leadership philosophy genuine and authentic
- How you can use your leadership philosophy to build trust with your team
Mike Figliuolo is the founder and Managing Director of thoughtLEADERS, LLC – a leadership development and training firm. He’s also the author of One Piece of Paper: The Simple Approach to Powerful, Personal Leadership. Before founding his own company, he was a consultant at McKinsey & Company and an executive at Capital One and Scotts Miracle-Gro. He is an Honor Graduate of the United States Military Academy at West Point. thoughtLEADERS trains professionals on subjects of leadership, communications, problem solving, decision making, and other critical business skills.
thoughtLEADERS, LLC Website: http://www.thoughtleadersllc.com
thoughtLEADERS Blog: http://www.thoughtleadersllc.com/blog
The Leadership Maxims Training Course: http://www.thoughtleadersllc.com/leadership-maxims
The One Piece of Paper Official Website: http://www.onepieceofpaper.com
Buy on Amazon: http://bit.ly/mrWEAn
The Trusted Leader Assessment: http://www.onepieceofpaper.com/assessment
Download the Handout Now: http://360rea.ch/MtOAkK