And Now a Word from…
By Tanvi Bhatt
A monthly column featuring a new guest author from around the world!
The Invisible CEO Diaries: How Personal Branding empowers YOU to go from ‘Invisible to Invincible
I am sure you’ve heard this one: Are you married or are you happy? But I am also sure you haven’t heard this one: Are you the CEO or are you INVISIBLE? If you are the CEO then you just can’t be Invisible. Period.
You may be surprised to learn this, but INVISIBLE CEOs are as real as the organizations they so devotedly work for. I now invite you to break the age old habits of the typical ‘Stone-age’ CEO and transform yourself into the ‘Brand-age’ CEO that rocks in the age of Personal Branding.
Here are seven traits of the Stone-Age CEO which need to be buried six feet under, and replaced with the 7 new Commandments of the Brand-Age CEO:
|The Stone-Age CEO||The Brand-Age CEO|
|Use Google for everything BUT yourself||Google yourself once a week|
|Strive to be the Ideal CEO||Be your own Chief Branding Officer (CBO) first|
|Foster the company’s reputation||Be the Guardian Angel of your Personal Brand Reputation|
|Know your employees better||Know yourself better to grow yourself faster|
|Strategize for the numbers game||Brand your Name & brand your Game|
|Do the same ol’ thing||Step up & step out in the limelight|
|Be a legacy for the company||Brand your own legacy for the world|
Check out these 7 commandments in more detail ; and get ready to swear by these new commandments today.
Tanvi Bhatt is India’s leading Personal Brand Strategist and the first Reach Certified Personal Brand Strategist an the Indian Sub-Continent. Tanvi founded ‘Panache Studio’ which is India’s Premier Personal Branding Studio.