“William Arruda and Tom Peters are considered foremost experts in the field of personal branding.” The Examiner
Ask William Arruda about personal branding and you’ll get a mile-wide grin, crackling energy, and a lively discussion of how personal branding can make every facet of career and life more engaging, fun, and successful. Mix that together with his twenty years’ experience in corporate branding, passion for human potential, and avid pursuit of innovation, you’ll know why media and clients have dubbed him the ‘Personal Branding Guru.’ It’s an apt name for a pioneering brand strategist, speaker, author and entrepreneur.
William is credited with turning the concept of personal branding into a global industry. As a personal branding pioneer, he founded Reach and created an innovative program to certify coaches and consultants in the Reach personal branding methodology. Reach Certified Personal Brand Strategists now span the globe. Always overflowing with creativity, William has developed unique offerings that translate the power of corporate branding to personal branding. He created 360°Reach—now the leading personal branding assessment—and he co-founded the Reach Branding Club (RBC), an interactive virtual coaching program. 360°Reach and RBC are now used by hundreds of thousands of executives, professionals, and consultants.
William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders.
As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and Entrepreneur. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education. Learn more.
William Arruda’s 360°Reach Assessment: Transparency is an important element of personal branding. In the spirit of transparency and because he is so passionate about the new version of 360°Reach, William posted the complete, unedited copy of his 360°Reach report for everyone to see. This way you can learn about the brand called William Arruda from those who know him.
> Check out William Arruda’s public speaking web site to learn more about him.
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