The Reach Team

williamarruda_sittingclose1William Arruda – Founder and President
One of the pioneers in the personal branding revolution, William Arruda founded Reach in 2001 with the goal of becoming the global leader in personal branding. He is credited by the media with turning personal branding from a term – coined by Tom Peters – into a global industry. He developed the popular personal branding certification program that has certified over 300 coaches and consultants in 25 countries. He designed 360˚Reach the personal branding assessment that has been used by nearly a million people. He also coauthored Career Distinction – the best-selling book that has been called the personal branding bible. Prior to launching Reach, William spent twenty years in marketing, branding and consulting at IBM, Lotus and KPMG. He is an accomplished public speaker and sought-after spokesperson on branding, employee motivation, social media and leadership. He holds a Masters degree in Education.

Tara Kachaturoff – Client Programs Manager
reachphotosmallTara uses her outstanding systems and organizational skills and client relations expertise to support Reach Enterprise clients. An accomplished entrepreneur and life-long learner, Tara knows how to develop systems and creatively resolve issues, ensuring our clients have what they need to be successful. Tara is triple-degreed in business, graduating Magna Cum Laude from both the University of Denver and Walsh College.  She holds two masters degrees in accountancy and finance and a bachelor’s in accountancy. A graduate of Coach U, she currently studies law, runs a consulting and business services firm which supports C-levels and small business entrepreneurs and is the creator, producer and host of two media channels — Michigan Entrepreneur TV and Teach Me Law Radio.  She started her career as a CPA with the Big Eight and spent most of her corporate career in the technology industry working in corporate finance.

The Reach Preferred Personal Branding Strategists
This special group of Reach-Certified Personal Branding Strategists are expert in the personal branding process and power users of Reach tools and products. They integrate personal branding into everything they do. Meet them.

The Reach-Certified Personal Branding Strategists
Reach certifies career and executive coaches, recruiters, HR executives and consultants to deliver our proven 1-2-3 Success! Personal Branding Methodology. They are amazing professionals – each with a unique brand – who are passionate about enabling clients to reach their goals.  If you would like to work with one of our trained coaches, click here.