William Arruda – Founder and President 
One of the pioneers in the personal branding revolution, William Arruda founded Reach in 2001 with the goal of becoming the global leader in personal branding. He is credited by the media with turning personal branding from a term – coined by Tom Peters – into a global industry. He developed the popular personal branding certification program that has certified over 300 coaches and consultants in 25 countries. He designed 360˚Reach the personal branding assessment that has been used by nearly a million people. He also coauthored Career Distinction – the best-selling book that has been called the personal branding bible. Prior to launching Reach, William spent twenty years in marketing, branding and consulting at IBM, Lotus and KPMG. He is an accomplished public speaker and sought-after spokesperson on branding, employee motivation, social media and leadership. He holds a Masters degree in Education.

Kirsten Dixson – Learning Programs Director
One of the first Reach-certified Strategists, Kirsten is an expert in the Reach personal branding methodology and one of the world’s foremost authorities on building credible online identities for career success. As the Learning Programs Director for Reach, Kirsten is responsible for facilitating the Personal Branding and 360˚Reach certification programs. She also co-developed and facilitates the premier online ID Certification Program with Reach. Kirsten earned a BA degree from Vassar College and a Certificate in Adult Career Planning and Development from New York University. Considered a leader in the career management field, Kirsten served on the executive board of the Career Management Alliance (a division of Kennedy Information) for five years. Kirsten is the coauthor of Career Distinction.

Tara Kachaturoff – Client Programs Manager
Tara uses her outstanding organization skills and client relations expertise to support two key client groups for Reach – our Certified Strategists and Enterprise clients. An accomplished entrepreneur and life-long learner, Tara knows how to develop systems and creatively resolve issues, ensuring our clients have what they need to be successful. Tara is triple-degreed in business, graduating Magna Cum Laude from both Walsh College and the University of Denver.  She holds a master’s of science in Finance from Walsh College and both a master’s of Accountancy and a bachelor’s of science in Accountancy from the University of Denver. She’s also a graduate of Coach U. She spent the majority of her corporate career in the technology industry working in corporate finance.

Susan Guarneri – Executive Producer, Reach Personal Branding Interview Series
Known as the “Career Assessment Goddess”, Susan has a Master’s Degree in Counseling from The Johns Hopkins University, plus 24 years of experience in career counseling and career coaching. Previously, Susan obtained a Bachelor’s Degree from The University of Wisconsin and spent her early years in wildlife research, customer service, human resources, non-profit fund-raising, and program management roles. With 13 career-industry certifications, Susan is the only National Certified Career Counselor worldwide who is also certified as a Master Personal Branding Strategist and Online Identity Management Strategist. One of the key organizers and Career Stream Leader for the Brand You World!: Personal Branding Summit, Susan also holds leadership positions in the Wisconsin Career Development Association, Career Directors International, and Reach Branding Club. She sources guests for – and produces - the very popular Reach Personal Branding interview Series.

Rachel Gogos – Editor-In-Chief, YOUnique Newsletter
With more than 15 years of business and marketing communications experience, Rachel has used her writing and editing skills at The Wall Street Journal, dowjones.com, the United Nations and various other publications.  As a marketing expert on the Pittsburgh region Rachel has been quoted in publications such as the Pittsburgh Business Times, Pittsburgh Post Gazette and Pittsburgh Tribune Review. Her first work was published while she was in the 4th grade!  In her role with Reach, Rachel has helped conceive and launch the newsletter – the company’s primary mode of communications.  As a personal brand strategist, Rachel focuses on brandiD – a company she founded to work with entrepreneurs, especially female entrepreneurs.  She has a Master’s Degree in Education, Leadership and Technology from New York University. 

Kristen Jacoway, Assistant Editor, Reach Newsletter
Kristen is a Personal Branding Consultant who leverages her passion with technology to incorporate personal brand offerings into an on-line platform to facilitate career and business success for her clients.  She has a M.S. and B.S. degree in Rehabilitation Services (vocational evaluation / counseling) from Auburn University and is a Certified Rehabilitation Counselor.  She is also a Certified Personal Branding Strategist, Certified Online Identity Strategist, Certified Career Coach, Certified Professional Resume’ Writer, and a Certified Employment Interview Professional.  She is the founder and owner of Career Design Coach at www.careerdesigncoach.com. 

Maria Elena Duron, Assistant Editor, Reach Newsletter
Maria Elena is skilled in making networks “work” and harnessing the power of word of mouth.  She’s a featured business coach on her affiliate CBS and ABC stations along with hosting teleseminars with Your Brand Plan and the IT Coaches.  As a featured columnist in the Personal Branding Magazine and the National NetWorker, she focuses on connecting your brand to your critical connections.  She is editor of the Personal Branding Blog which is recognized as the #1 job blog by Careerbuilder.com and MediaOnTwitter providing a comprehensive listing of journalists, bloggers and reporters on Twitter. Recognized and approved by the Texas Real Estate Commission, she provides image and personal branding workshops at colleges and universities.  Maria Elena is chief buzz agent and an inspiring identity coach with Buzz2Bucks, a personal branding firm.   She acts as your “personal buzz agent” providing services and coaching where the focus is garnering the recognition and connections for success for busy CEOs, entrepreneurs and emerging leaders.

The Reach Preferred Personal Branding Strategists
This special group of Reach-Certified Personal Branding Strategists are expert in the personal branding process and power users of Reach tools and products. They integrate personal branding into everything they do. Meet them.

The Reach-Certified Personal Branding Strategists
Reach certifies career and executive coaches, recruiters, HR executives and consultants to deliver our proven 1-2-3 Success! Personal Branding Methodology. They are amazing professionals – each with a unique brand – who are passionate about enabling clients to reach their goals.