Personal Branding


Personal branding is a revolution in the way you manage your career or business. Your personal brand is what is authentic to you, differentiating from your peers and relevant and compelling to those who are making decisions about you. In a phrase, it’s your unique promise of value.

Personal Branding is…
…the process of unearthing your unique promise of value and demonstrating that value in everything you do. It’s about consistently being your best self so you achieve your goals while adding tremendous value to your team, organization and company.

Personal Branding is not…
…about creating a false image for the outside world or being self-centered or self indulgent. It’s about being your authentic self and delivering value to those around you.

The Reach 1-2-3 Success!™ personal branding process was developed by William Arruda and has been proven with thousands of executives and entrepreneurs around the world. Comprised of three steps, Extract, Express and Exude, it’s a structured methodology for building, communicating and nurturing your personal brand.

> Read the Reach Personal Branding Newsletter

> Download your complimentary copy of ‘An Introduction to Personal Branding

> Get the book that has been called the Personal Branding Bible for Your Career