People are the Brand

That’s the message that I took away from my twenty years at major companies like IBM, KPMG and Lotus. What matters most in business is people. Without committed employees, loyal customers and hard-working partners, you really don’t have much.

It all came together for me in 1997, when I read management guru Tom Peters’ article ‘The Brand Called You’ in Fast Company. That article cemented the connection between my two great passions: Branding and People. In reading that article, I took my first step toward launching the first global branding cphotopeoplearethebrandompany focused on the human side of business.

The rest is history. I told a Boston-based friend and award winning designer, Vartus, that I was starting a branding company and thinking of calling it Reach. The next day in my inbox I saw the Reach logo for the first time. I didn’t ask her to design a logo, she just did it. Days later, I experienced similar generosity from a friend Hans in Stockholm who built the first prototype of the Reach Personal Branding web site.

Countless other friends and colleagues appeared from nowhere to support my burgeoning business. It reminded me of the incredible people in my life and the amazing talent that’s out there in the world.
My career is now exclusively focused on the human side of branding. I work with entrepreneurs and professionals to help them use their personal brands to stand out and expand their success. I assist senior leaders to build their executive brands so they can make indelible marks on the organizations they lead. And I work with organizations to leverage their human brand assets for greater employee satisfaction, stronger brands and bottom-line results.

I cannot say enough about the roles people play in building strong brands and the role branding plays in developing successful people. So, I encourage you to visit this web site to learn more. And after spending some time here, I am sure you’ll agree with me that business truly is a human endeavor.

William

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