Welcome to Reach Personal Branding! Founded in 2001 by personal branding pioneer William Arruda, Reach Personal Branding is all about YOU! From this portal, you can access all the personal branding resources you need to advance your career or support your organization.

Personal Branding for Companies, Organizations and Teams

The world’s most revered organizations know that their employees are their greatest asset. Our personal branding and internal branding keynotes, workshops, blended learning programs and coaching engagements enable our clients get the best from their talent. We inspire, engage, coach and educate executives, emerging leaders, salespeople and women – at leading global organizations – so they can deliver on the corporate brand promise in a way that is authentic to them. > more


Personal Branding Certification Programs

360°Reach – Become certified to deliver this popular, innovative and actionable personal branding assessment. > more

Personal Branding – Join the hundreds of international Coaches, HR Execs, Executive Recruiters and Image Consultants who have been certified to help their clients use personal branding to stand out and achieve their goals. > more


Personal Branding TV

Personal Branding TV is #1 multi-media resource focused exclusively on personal branding. It brings together the best personal branding advice from William Arruda, The Reach-certified Personal Branding Strategists and our guests. Get your dose of branding.